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PNEUS GOGUEN TIRES opened in September 2006 on Champlain Street , Dieppe. It was born from a tradition in tire sales and repair for both consumer and commercial markets initiated in 1979 by Morel Goguen, founder of Goguen Mag Wheels & Tires of Saint Antoine. From a modest beginning came the addition of wheel alignment in 1989 and a large 90’ x 40’ warehouse in 2005.

Co-Owners Paul and Marc Goguen began their initiation in the tire business at an early age while working weekends and summers at Goguen Mag Wheels & Tires in Saint-Antoine. Paul joined the family business full time in 1993 and Marc in 2005 after the completion his University education.


The Goguen brothers collaborated in opening a full fledge tire service, wheel alignment, and minor repair business in 2006 and have since become proprietors of Goguen Mag Wheels and Tires at 4636 Main Street in Sant-Antoine offering consumer and commercial tire service and wheel alignment. While semi-retired, Morel still maintains an active role in the tire business.